Maximizing Sponsorship Success
After 20+ years of curating conferences and talking to our delegates, we know what works—and what doesn’t—to turn your sponsorship into a success in a virtual environment.
Best Practices for Digital Engagement
- Be Authentic and Engaging: Whether during a presentation or in a hosted virtual room, be fun, interesting, and yourself. The interest in you and your company will follow naturally.
- Respect Their Inbox and Time: Nobody likes a pushy salesperson. Focus on offering value. Avoid generic, high-volume direct messages and only reach out when you have something truly relevant to share.
- Leverage Online Communities: Use the official conference communities, networking channels, and discussion groups for personal engagement and helpful conversation, not for bulk messaging or cold outreach.
- Think Unique Ways to Engage: Get creative with your sponsored content or virtual space. Think of unique ways to entertain and engage participants, whether in a hosted workshop, a virtual meeting room, or during your presentation.
- Be Virtually Present: Ensure your sponsored virtual room/space is always monitored and approachable throughout the conference hours. Don’t “step away” or leave your chat function unattended.
- Get the Full Details: Check out our “Sponsor Success Guide” for more in-depth strategies. This will be provided to every sponsor.