Maximizing Sponsorship Success
After 20+ years of curating conferences and talking to our delegates, we know what works—and what doesn’t—to turn your sponsorship into a success in a virtual environment.
Best Practices for Onsite Engagement
- Be Authentic and Approachable: Whether at your booth, during a presentation, or in casual conversations, be genuine, enthusiastic, and yourself. When people connect with you, they naturally become interested in your company and offerings.
- Respect Attendees’ Time: Conference days are busy. Avoid overly aggressive sales tactics. Instead, focus on meaningful interactions—offer insights, share useful materials, and let your expertise speak for itself.
- Leverage Networking Opportunities: Make the most of conference reception, breaks, and networking sessions. Join discussions, ask questions, and contribute to conversations in a way that’s helpful and memorable.
- Create Memorable Experiences: Think beyond the booth. Offer something unique—a fun activity, interactive demo or creative giveaway—that draws people in and sparks real conversations.
- Be Consistently Present: Have knowledgeable representatives available at your booth throughout exhibition hours. A friendly face and open attitude go a long way toward building connections.
- Get the Full Details: For more in-depth strategies, check out our Sponsor Success Guide, which will be provided to every sponsor.